About Us

The Story of Buji Aura: A Journey of Self-Love and Transformation

Buji Aura was born out of a dream—a dream to redefine beauty, self-care, and the way we connect with ourselves. Its founder, Laura Lora, grew up navigating the complexities of identity, belonging, and self-worth. As an immigrant from Ghana and the first in her family to attend college, Laura faced moments of isolation, depression, and self-doubt. But through her struggles, she discovered the healing power of intentional self-care.

Buji Aura is not just a brand; it’s a movement. It’s a testament to the strength of individuals who rise above life’s challenges to embrace their beauty, culture, and power. With every product, every story, and every drop of intention, Buji Aura inspires a deeper connection to self—a connection that celebrates individuality, resilience, and the magic of being unapologetically you.

Rooted in African beauty secrets modernized for today’s world, Buji Aura bridges the rich traditions of holistic skincare with innovative, ethically crafted formulations. From ancient rituals to modern self-care, our products honor the timeless wisdom of African beauty while meeting the needs of a fast-paced, diverse world.


The Mission

Buji Aura exists to transform self-care into an act of self-love. By crafting high-quality, ethically sourced skincare and body products, the brand promotes wellness, confidence, and a sense of belonging. It’s not just about glowing skin; it’s about glowing from within. Each product is a ritual, a reminder to honor yourself, your body, and your journey.


The Vision

Buji Aura envisions a world where self-care is celebrated as an essential part of everyday life—a world where beauty, culture, and individuality are honored. We aspire to lead a global movement that connects people to the richness of African traditions, creating a legacy of intentional living, holistic wellness, and community healing. Through our products and initiatives, Buji Aura seeks to inspire confidence, authenticity, and a profound sense of self-worth for generations to come.


Why Support Buji Aura?

Promote Representation
Buji Aura was created to inspire individuals, particularly those underrepresented in the beauty industry, to feel seen, valued, and celebrated.

Champion Quality
Our products are crafted with love, care, and premium ingredients that nourish your skin and soul, blending the best of African beauty rituals with modern techniques.

Celebrate Culture
Every product reflects the timeless elegance of African beauty, reimagined to bring ancient traditions into the modern world.

Create Community
Buji Aura is more than a brand—it’s a safe space for sharing, healing, and connecting. Every purchase helps us reach more people with our message of love and inclusivity.

Impact Lives
A portion of our growth supports programs and events that educate communities on self-care, mental health, and wellness.

Buji Aura is more than skincare; it’s a movement of self-love and transformation. Whether you’re reconnecting with your roots or discovering a new path to wellness, Buji Aura is here to guide you. Let’s heal, glow, and embrace our unique essence together.


 

Self Love Affirmation