About the Founder
Buji Aura began as a way for me to fund my music as an independent artist, but it quickly became something more sacred. What started as a side hustle turned into a healing vessel, a reminder that you can chase your dreams and care for yourself at the same time.
As a Ghanaian woman who moved to the U.S. in search of opportunity, my journey has been about mastering the balance, between ambition and wellness, culture and evolution, hustle and healing. Buji Aura was born from that balance.
Each product is intentionally crafted with Afro-inspired ingredients that nourish both the skin and the spirit. Our hero ingredient, baobab oil, known across Africa as the Tree of Life, is ethically sourced from Ghana, where the tree stands as a symbol of resilience, longevity, and nourishment. Rich in vitamins A, D, E, and F, nature’s glow formula, baobab oil hydrates deeply, restores elasticity, and renews dull skin while grounding you in strength and ancestral wisdom.
But this isn’t just skincare; it’s a self-love ritual. Every time you massage in your butter or oil, speak life into your skin. Let each stroke be an affirmation, a reminder that your glow is not just seen, it’s felt.
Buji Aura creates products for the Soft Hustler, the one who is intentional, ambitious, and in tune with their divine rhythm. They know that when they look good, they feel unstoppable. And when they feel good, they glow differently.
Because your glow is your power.
Glow Loudly, Hustle Softly.
— Laura Lora