Founded by Ghanaian-American artist Laura Lora, Buji Aura was created to reframe skincare as a daily ritual of self-respect and mindfulness, not just maintenance.
Skincare as self-talk is the quiet conversation you have with your body through touch, presence, and consistency. It is choosing nourishment over neglect. It is slowing down long enough to affirm worth, safety, and confidence while building an ambitious life. Applying body butter or oil becomes a grounding moment to reconnect with yourself and soften the way you hustle.
At the heart of Buji Aura is baobab, known as Africa’s Tree of Life, a nutrient-rich ingredient traditionally used to nourish, protect, and restore. Baobab represents longevity, resilience, and deep care, the same values infused into every formula.
Each product is thoughtfully crafted to honor all skin tones, with a special focus on celebrating melanin as luxury, not something to correct or conceal.
Buji Aura exists to challenge skin discrimination, encourage confidence, and support go-getters in building their dreams without burning out.
Speak life into your glow. Your skin, your aura, your hustle.