About Us
The Story of Buji Aura: A Journey of Self-Love & Transformation
Founded by Laura Lora, a Ghanaian-American immigrant navigating self-worth, belonging, and resilience, Buji Aura was born from a vision:
To redefine beauty, self-care, and identity through intentional healing.
Rooted in African and Caribbean beauty rituals, Buji Aura blends rich ancestral traditions with modern self-care innovation. Our hero ingredients — like shea butter, baobab oil, and black soap — are proudly sourced from Ghana and trusted African vendors, while others are carefully selected from around the world to ensure premium quality and performance.
Our products are more than skincare — they’re celebration of renewal, crafted to nourish both your skin and your spirit, honoring your softness, strength, and glow.
Buji Aura is where heritage meets healing — a sacred space for you to glow loudly, embrace your essence, and hustle softly.
Who We’re For
Buji Aura is for the Aura Babe —
The soft hustler. The healer. The glow-getter.
She’s grounded in culture, guided by energy, and committed to becoming her highest self.
Whether she’s lighting a candle, sipping herbal tea, or moisturizing her melanin,
she’s choosing herself, every damn time.
Buji Aura is her reminder that self-love is sacred, rest is revolutionary,
and her glow was never meant to be dimmed.
Our Mission
To transform self-care into an act of self-love, crafting high-quality, ethically sourced products that inspire radiant confidence while honoring your unique essence.
Our Vision
To build a global movement that uplifts African and Caribbean traditions, promoting holistic wellness, empowerment, and cultural celebration for the modern world.
Why Support Buji Aura?
Representation: Uplifting underrepresented beauty and authentic self-expression.
Quality: Premium, ethically sourced ingredients rooted in cultural wisdom.
Culture: Timeless rituals reimagined for today’s self-care journeys.
Community: A space for healing, connection, and inclusivity.
Impact: Supporting mental health, wellness education, and empowerment initiatives.
Join the Buji Aura movement — where self-love is sacred, transformation is celebrated, and your unique essence is honored.